As a woman that lives and works on the land I was looking for something more in woman's workwear. I wanted something that suited the hot conditions, that I could wear into town or a rodeo and feel comfortable, stylish and good quality. I found there was no woman's rural outfitters that empowered woman to have a space they could shop for all their rural clothing. What started as designing a work shirt has now become a place that ladies on the land can shop for all their needs from paddock to town.